Data Protection Policy
SCOPE OF POLICY
AFP (either of entities mentioned in “Scope of policy” above) is committed to conducting its business in accordance with all applicable Data Protection laws and regulations and in line with the highest standards of ethical conduct. This policy sets forth the expected behaviors of AFP’s Employees and Third Parties in relation to the collection, use, retention, transfer, disclosure and destruction of any Personal Data belonging to an AFP (i.e. the Data Subject). Personal Data is any information (including opinions and intentions) which relates to an identified or Identifiable Natural Person. Personal Data is subject to certain legal safeguards and other regulations, which impose restrictions on how organisations may process Personal Data. An organization that handles Personal Data and makes decisions about its use is known as a Data Controller. AFP, as a Data Controller, is responsible for ensuring compliance with the Data Protection requirements outlined in this policy. AFP’s leadership is fully committed to ensuring continued and effective implementation of this policy, and expects all AFP Employees and Third Parties to share in this commitment. Any breach of this policy will be taken seriously and may result in disciplinary action or business sanction.
2. DEFINITIONS AND INTERPRETATION
In these Privacy Policies:
In these Privacy Policies:
“Affiliate” means an entity that directly or indirectly controls, is controlled by, or is under common control with, a party.
“Controller Data Subject” means a data subject to whom Controller Personal Data relates.
“Controller Personal Data” means any personal data that is processed by a party under the Agreement in connection with its provision or use (as applicable) of the Controller Services.
“Controller Services” means the applicable following services: AFP Console, AFP Reports, AFP Insights.
“Data Protection Legislation” means, as applicable: (a) the GDPR; and/or (b) the Federal Data Protection Act of 19 June 1992 (Switzerland).
“GDPR” means Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC.
“hybrid.ai” means AFP Entity that is party to the Agreement.
“AFP Entity” means AdTechLabs Inc, TRI LLC, Technolab LLC,
“Privacy Shield” means the EU-U.S. Privacy Shield legal framework and the Swiss-U.S. Privacy Shield legal framework.
“Terms Effective Date” means, as applicable:
“Employee” means an individual who works part-time or full-time for AFP under a contract of employment, whether oral or written, express or implied, and has recognised rights and duties. Includes temporary employees and independent contractors.
“Third Party” means an external organisation with which AFP conducts business and is also authorised to, under the direct authority of AFP, Process the Personal Data of AFP Advertisers.
“Personal Data” means any information (including opinions and intentions) which relates to an identified or Identifiable Natural Person.
“Advertiser” means any past, current or prospective hybrid.ai customer.
“Identifiable Natural Person” means anyone who can be identified, directly or indirectly, in particular by reference to an identifier such as an identification number, location data, an online identifier, or one or more factors specific to the physical, physiological, economic, cultural or social identity of that natural person.
“Data Controller” means a natural or legal person, Public Authority, Agency or other body which, alone or jointly with others, determines the purposes and means of the Processing of Personal Data.
“Data Subject” means the identified or Identifiable Natural Person to which the data refers.
“Process, Processed, Processing” means any operation or set of operations performed on Personal Data or on sets of Personal Data, whether or not by automated means. Operations performed may include collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
“Data Protection” means the process of safeguarding Personal Data from unauthorised or unlawful disclosure, access, alteration, Processing, transfer or destruction.
“Data Protection Authority” means an independent Public Authority responsible for monitoring the application of the relevant Data Protection regulation set forth in national law.
“Data Processors” means a natural or legal person, Public Authority, Agency or other body which Processes Personal Data on behalf of a Data Controller.
“Consent” means any freely given, specific, Explicit, informed and unambiguous indication of the Data Subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the Processing of Personal Data relating to him or her.
“Special Categories of Data” means Personal Data pertaining to or revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership; data concerning health or sex life and sexual orientation; genetic data or biometric data.
“Third Country” means any country not recognised as having an adequate level of legal protection for the rights and freedoms of Data Subjects in relation to the Processing of Personal Data.
“Profiling” means any form of automated processing of Personal Data where Personal Data is used to evaluate specific or general characteristics relating to an Identifiable Natural Person. In particular to analyse or predict certain aspects concerning that natural person’s performance at work, economic situations, health, personal preferences, interests, reliability, behaviour, location or movement.
“Binding Corporate Rules” means the Personal Data protection policies used for the transfer of Personal Data to one or more Third Countries within a group of undertakings, or group of enterprises engaged in a joint economic activity. Personal Data Breach A breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, Personal Data transmitted, stored or otherwise Processed.
“Encryption” means the process of converting information or data into code, to prevent unauthorised access.
“Pseudonymisation” means data amended in such a way that no individuals can be identified from the data (whether directly or indirectly) without a “key” that allows the data to be re-identified.
“Anonymisation” means data amended in such a way that no individuals can be identified from the data (whether directly or indirectly) by any means or by any person.
3.1.1 Policy Dissemination & Enforcement
The management team of each AFP Entity must ensure that all AFP Employees responsible for the Processing of Personal Data are aware of and comply with the contents of this policy. In addition, each AFP Entity will make sure all Third Parties engaged to Process Personal Data on their behalf (i.e. their Data Processors) are aware of and comply with the contents of this policy. Assurance of such compliance must be obtained from all Third Parties, whether companies or individuals, prior to granting them access to Personal Data controlled by hybrid.ai.
3.1.2 Data Protection by Design
To ensure that all Data Protection requirements are identified and addressed when designing new products or processes and/or when reviewing or expanding existing systems or processes, each of them must go through an approval process before continuing. Each AFP Entity must ensure that a Data Protection Impact Assessment (DPIA) is conducted, for all new and/or revised products or processes for which it has responsibility. Where applicable, the Information Technology (IT) department, as part of its IT system and application design review process, will assess the impact of any new technology uses on the security of Personal Data.
3.1.3 Compliance Monitoring
To confirm that an adequate level of compliance that is being achieved by all AFP Entities in relation to this policy, the management of AFP will carry out an annual Data Protection compliance audit for all such Entities. Each audit will, as a minimum, assess:
Compliance with Policy in relation to the protection of Personal Data, including:
Compliance with Policy in relation to the protection of Personal Data, including:
The assignment of responsibilities
Training of Employees
The effectiveness of Data Protection related operational practices, including:
Data Subject rights
Personal Data transfers
Personal Data incident management
Personal Data complaints handling
The level of understanding of Data Protection policies and Privacy Notices
The currency of Data Protection policies and Privacy Notices
The accuracy of Personal Data being stored
The conformity of Data Processor activities
The adequacy of procedures for redressing poor compliance and Personal Data Breaches
Key business stakeholders from each AFP Entity will devise a plan with a schedule for correcting any identified deficiencies within a defined and reasonable time frame. Any major deficiencies identified will be reported to and monitored by the hybrid.ai Executive Management team.
3.2 Data Protection Principles
AFP has adopted the following principles to govern its collection, use, retention, transfer, disclosure and destruction of Personal Data:
Principle 1: Lawfulness, Fairness and Transparency
Personal Data shall be processed lawfully, fairly and in a transparent manner in relation to the Data Subject. This means, AFP must tell the Data Subject what Processing will occur (transparency), the Processing must match the description given to the Data Subject (fairness), and it must be for one of the purposes specified in the applicable Data Protection regulation (lawfulness).
Principle 2: Purpose Limitation
Personal Data shall be collected for specified, explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. This means AFP must specify exactly what the Personal Data collected will be used for and limit the Processing of that Personal Data to only what is necessary to meet the specified purpose.
Principle 3: Data Minimisation
Personal Data shall be adequate, relevant and limited to what is necessary in relation to the purposes for which they are processed. This means AFP must not store any Personal Data beyond what is strictly required.
Principle 4: Accuracy
Personal Data shall be accurate and, kept up to date. This means AFP must have in place processes for identifying and addressing out-of-date, incorrect and redundant Personal Data.
Principle 5: Storage Limitation
Personal Data shall be kept in a form which permits identification of Data Subjects for no longer than is necessary for the purposes for which the Personal Data is processed. This means hybrid.ai must, wherever possible, store Personal Data in a way that limits or prevents identification of the Data Subject.
Principle 6: Integrity & Confidentiality
Personal Data shall be processed in a manner that ensures appropriate security of the Personal Data, including protection against unauthorized or unlawful Processing, and against accidental loss, destruction or damage. AFP must use appropriate technical and organizational measures to ensure the integrity and confidentiality of Personal Data is maintained at all times.
Principle 7: Accountability
The Data Controller shall be responsible for, and be able to demonstrate compliance. This means AFP must demonstrate that the six Data Protection Principles (outlined above) are met for all Personal Data for which it is responsible.
3.3 Data Collection
3.3.1 Information we may collect:
User-provided Personal information
We may collect and store personal or other information that you voluntarily supply to us online while using the www.AFP.ai . We may collect personally identifying information including but not limited to your Full Name, Email Address, Billing and Mailing Address, Phone Number etc. All of this information is provided to us by you. We don’t locally process any payments and we don’t collect any payment information like your bank account or credit card information.
Information Collected via Technology.
We also collect and store information that is generated automatically as you navigate online through the Site. For example, we may collect information about your computer’s connection to the Internet, which allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site. We also may use a standard feature found in browser software called a “cookie” to enhance your experience with the Site. Cookies are small files that your web browser places on your hard drive for record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver advertisements, identifying how many unique users visit us, and tracking user trends and patterns. They also prevent you from having to re-enter your preferences on certain areas of the Site where you may have entered preference information before. The Site also may use web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open HTML-formatted email messages.
When you use the www.AFP.ai , we may collect information about the Usage Information, Location Information, Log Data, Transaction Information, Cookies and Similar Technologies “clear gifs” or “web beacons.” This automatically collected information may include your IP address or other device address or ID, web browser and/or device type etc. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message, to the extent permitted under applicable law.
We may use Google Analytics and other third-party vendors to collect information anonymously and report website trends without identifying individual visitors. This software uses its own cookie to track visitor interactions. Website owners can view a variety of reports about how visitors interact with their website so they can improve their website and how people find it.
Our website use “cookies” to enhance User experience. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. Cookies can compile information about your browsing habits and can also enhance your browsing experience. We use a standard cookie warning popup box on our website.
To understand browsing habits on the Sites;
To improve your user experience on this website;
To remember your preferences;
To help us understand your preferences based on previous or current site activity;
To help us compile aggregate data about site traffic and site interaction;
To enable this website to function properly;
You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Please note that, by not accepting cookies, you might not be able to use all functionality of this Site or its services.
If you turn cookies off, some of the features that make your site experience more efficient may not function properly. It will not affect the user's experience that makes your site experience more efficient and may not function properly.
3.3.2 Purposes of Data Collection
We may collect the following categories of information for the purposes explained below.
Advertiser website activity: This is data about your browsing activity on the Advertiser's website. For example, which pages you visited and when, and what items you placed into your online shopping cart.
Device and browser information: This is technical information about the device or browser you use to access the Advertiser's website. For example, your device's IP address, cookie string data and (in the case of mobile devices) your device type and mobile device's unique identifier such as the Apple IDFA or Android Advertising ID. Your device including but not limited to Personal Computer, Mobile etc . can receive and send information that allows you to see and interact with ads and content.
Ad data: This is data about the online ads we have served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
Data from Advertising Partners: This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third party ad platforms choose to share with us, such as your "Customer ID" with an Advertiser. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a particular unique browser or device.
We use this data to help our Advertisers identify and serve ads to you that are more relevant to you. We also use this data to operate, improve and enhance our services including enhancing the data points we or our Advertising Partners have about a particular user, browser, or device, or to target, optimize, cap, or synchronize advertising.
3.3.3 Data Sources
Personal Data should be collected only from the Data Subject unless one of the following apply:
The nature of the business purpose necessitates collection of the Personal Data from other persons or bodies.
The collection must be carried out under emergency circumstances in order to protect the vital interests of the Data Subject or to prevent serious loss or injury to another person.
If Personal Data is collected from someone other than the Data Subject, the Data Subject must be informed1 of the collection unless one of the following apply:
The Data Subject has received the required information by other means.
The information must remain confidential due to a professional secrecy obligation.
A national law expressly provides for the collection, Processing or transfer of the Personal Data.
Where it has been determined that notification to a Data Subject is required, notification should occur promptly, but in no case later than:
One calendar month from the first collection or recording of the Personal Data.
At the time of first communication if used for communication with the Data Subject.
At the time of disclosure if disclosed to another recipient.
3.3.4 Data Subject Consent
Each hybrid.ai Entity will obtain Personal Data only by lawful and fair means and, where appropriate with the knowledge and Consent of the individual concerned. Where a need exists to request and receive the Consent of an individual prior to the collection, use or disclosure of their Personal Data, AFP is committed to seeking such Consent. AFP business representatives shall establish a system for obtaining and documenting Data Subject Consent for the collection, Processing, and/or transfer of their Personal Data.
Each AFP Entity will refer to OpenRTB Advisory – GDRP in order to receive Consent from Third Parties. This advisory, therefore, focuses on how active versions of OpenRTB will signal GDPR applicability and convey the consent string, which is treated as a single unit of data to be conveyed throughout a real-time bidding transaction.
We continue to process your information on the above basis until you withdraw your consent or it can be reasonably assumed that your consent no longer exists. You may withdraw your consent at any time by contacting us at kashin@AFP.ai
3.3.5 Data Subject Notification
Each AFP Entity will, when required by applicable law, contract, or where it considers that it is reasonably appropriate to do so, provide Data Subjects with information as to the purpose of the Processing of their Personal Data. When the Data Subject is asked to give Consent to the Processing of Personal Data and when any Personal Data is collected from the Data Subject, all appropriate disclosures will be made, in a manner that draws attention to them, unless one of the following apply:
The Data Subject already has the information
A legal exemption applies to the requirements for disclosure and/or Consent.
The disclosures may be given orally, electronically or in writing. If given orally, the person making the disclosures should use a suitable script or form approved in advance by the Office of Data Protection. The associated receipt or form should be retained, along with a record of the facts, date, content, and method of disclosure.
3.6 Data Use
3.6.1 Data Processing
AFP provides targeted advertising services for our advertiser clients ("Advertisers"). When Identifiable Natural Person visits a website operated by an Advertiser or a third party site where we could serve an ad to you, we may collect some or all of the data described in 3.3.1. hybrid.ai uses that data as well as other data described below to help Advertisers provide ads to Identifiable Natural Persons that are more relevant to them.
AFP uses the Personal Data of its Contacts for the following broad purposes:
The general running and business administration of hybrid.ai Entities.
To provide advertising services to AFP customers.
The use of a Advertiser’s information should always be considered from their perspective and whether the use will be within their expectations or if they are likely to object. For example, it would clearly be within a Advertiser’s expectations that their details will be used by hybrid.ai to respond to a Advertiser request for information about the products and services on offer. However, it will not be within their reasonable expectations that AFP would then provide their details to Third Parties for marketing purposes. Each AFP Entity will Process Personal Data in accordance with all applicable laws and applicable contractual obligations. More specifically, AFP will not Process Personal Data unless at least one of the following requirements are met:
The Data Subject has given Consent to the Processing of their Personal Data for one or more specific purposes.
Processing is necessary for the performance of a contract to which the Data Subject is party or in order to take steps at the request of the Data Subject prior to entering into a contract.
Processing is necessary for compliance with a legal obligation to which the Data Controller is subject.
Processing is necessary in order to protect the vital interests of the Data Subject or of another natural person.
Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller.
Processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a Third Party (except where such interests are overridden by the interests or fundamental rights and freedoms of the Data Subject, in particular where the Data Subject is a child).
Moreover, your data can be processed or used to monitor for and prevent any fraudulent activity, and ensure systems and processes work properly and securely.
There are some circumstances in which Personal Data may be further processed for purposes that go beyond the original purpose for which the Personal Data was collected. When making a determination as to the compatibility of the new reason for Processing, guidance and approval must be obtained from the hybrid.ai representative before any such Processing may commence.
In any circumstance where Consent has not been gained for the specific Processing in question, AFP will address the following additional conditions to determine the fairness and transparency of any Processing beyond the original purpose for which the Personal Data was collected:
Any link between the purpose for which the Personal Data was collected and the reasons for intended further Processing.
The context in which the Personal Data has been collected, in particular regarding the relationship between Data Subject and the Data Controller.
The nature of the Personal Data, in particular whether Special Categories of Data are being Processed, or whether Personal Data related to criminal convictions and offences are being processed.
The possible consequences of the intended further Processing for the Data Subject.
The existence of appropriate safeguards pertaining to further Processing, which may include Encryption, Anonymisation or Pseudonymisation.
3.6.2 Special Categories of Data
AFP will only Process Special Categories of Data (also known as sensitive data) where the Data Subject expressly consents to such Processing or where one of the following conditions apply:
The Processing relates to Personal Data which has already been made public by the Data Subject.
The Processing is necessary for the establishment, exercise or defense of legal claims.
The Processing is specifically authorized or required by law.
The Processing is necessary to protect the vital interests of the Data Subject or of another natural person where the Data Subject is physically or legally incapable of giving consent.
Further conditions, including limitations, based upon national law related to the Processing of genetic data, biometric data or data concerning health.
In any situation where Special Categories of Data are to be Processed, prior approval must be obtained from the Office of Data Protection and the basis for the Processing clearly recorded with the Personal Data in question. Where Special Categories of Data are being Processed, Meta Privacy will adopt additional protection measures. Each Meta Privacy Entity may also adopt additional measures to address local custom or social expectation over the Processing of Special Categories of Data.
3.6.3 Children’s Online Data and Privacy Protection:
Children are unable to Consent to the Processing of Personal Data for information services. Consent must be sought from the person who holds parental responsibility over the child. However, it should be noted that where Processing is lawful under other grounds, Consent need not be obtained from the child or the holder of parental responsibility. Should any AFP Entity foresee a business need for obtaining parental consent for information society services offered directly to a child, guidance and approval must be obtained from the hybrid.ai representative before any Processing of a child’s Personal Data may commence.
We take children’s privacy seriously. Our website complies with the Children’s data protection provisions of Data Protection Act 2018 of the United Kingdom, EU GDPR, Children’s Online Privacy Protection Act (“COPPA”). When it comes to the collection of personal information from children under the age of majority years old, the Data Protection Act 2018, GDPR and Children's Online Privacy Protection Act (COPPA) puts parents in control. Complying with the UK’s Data Protection Act, 2018 and the Information Commissioner’s Officer (ICO)’s direction, we don’t knowingly collect any personal information directly from the children under age of majority and in no way we don’t share any Children’s data to any third party collected through our website. And we don’t track any children data in any context.
We may market to and collect information of children under majority under parental control. We don't let third-parties, including ad networks or plug-ins; collect any personal information from children under majority. When any user under the age of majority wants to register on “AFP”, we will ask to put the parents’ email address. “AFP” will send a consent letter to such email address to get parental consent to use our platform.
We may practice Email Consent option to get parental consent. In the email, we may explain what information we are collecting, how we plan to use it, how the parent can provide consent, and how the parent can revoke consent. If we do not receive parental consent within a reasonable time, we will delete the parent contact information and any other information collected from the child in connection with that activity.
We instruct children under the age of majority to insert their parent's or guardian's email address upon registration. An email confirming registration will be sent to the address used with a parental consent letter. If you believe your child is participating in an activity that collects personal information and you or another parent/guardian have NOT received an email providing notice or seeking your consent, please contact us at kashin@AFP.ai to provide us permission or request that we delete the child's account and any associated information. We will not use parent emails provided for parental consent purposes to market to the parent unless the parent has expressly opted into email marketing or has separately participated in an activity that allows for such email contact.
If any parent wishes to remove their child's information please send a removal request to kashin@AFP.ai upon your request we will remove all the collected information from your children immediately.
3.6.4 Data Quality
Each AFP Entity will adopt all necessary measures to ensure that the Personal Data it collects and Processes is complete and accurate in the first instance, and is updated to reflect the current situation of the Data Subject.
The measures adopted by AFP to ensure data quality include:
Correcting Personal Data known to be incorrect, inaccurate, incomplete, ambiguous, misleading or outdated, even if the Data Subject does not request rectification.
Keeping Personal Data only for the period necessary to satisfy the permitted uses or applicable statutory retention period.
The removal of Personal Data if in violation of any of the Data Protection principles or if the Personal Data is no longer required.
Restriction, rather than deletion of Personal Data, insofar as:
a law prohibits erasure.
erasure would impair legitimate interests of the Data Subject.
the Data Subject disputes that their Personal Data is correct and it cannot be clearly ascertained whether their information is correct or incorrect.
3.6.5 Digital Marketing
As a general rule hybrid.ai will not send any promotional or direct marketing material to any user of AFP ,through any digital channels such as mobile phones, email and the Internet, without any direct consent of the user of AFP. Where Personal Data Processing is approved for digital marketing purposes, the Data Subject must be informed at the point of first contact that they have the right to object, at any stage, to having their data Processed for such purposes through our privacy notice.
We may gather certain information automatically and store it in log files. This information includes your IP address, browser type, operating system, and other usage information about the use of the site, including a history of the pages you view. We automatically combine this collected log information with other information we collect about you. We do this to improve the services we offer you, including customized recommendations, advertising, and currency display. We also utilize this information to improve marketing and to track access and use of the site across the devices that you use. One of the analytics service providers we use is Google Analytics. To learn more about how Google uses data, visit https://policies.google.com/privacy/partners. For opt-out options specific to Google Analytics, please visit https://tools.google.com/dlpage/gaoptout.
3.7 Data Retention
We retain the identifiable data we collect directly for targeting purposes for 12 months, after which time we employ measures to delete it. However for identifiable data that we hold on behalf of an Advertiser such as their email address list, we may retain it for a longer period and not delete it until we no longer require it to provide services to the Advertiser or the Advertiser asks us to delete it.
Identifiable data collected for other purposes is held no longer than necessary for our business purposes or to meet legal requirements.
3.8 Data Subject Requests
Each AFP Entity will establish a system to enable and facilitate the exercise of Data Subject rights related to:
Objection to Processing.
Objection to automated decision-making and profiling.
Restriction of Processing.
If an individual makes a request relating to any of the rights listed above, AFP will consider each such request in accordance with all applicable Data Protection laws and regulations. No administration fee will be charged for considering and/or complying with such a request unless the request is deemed to be unnecessary or excessive in nature. Data Subjects are entitled to obtain, based upon a request made in writing to a AFP representative and upon successful verification of their identity, the following information about their own Personal Data:
The purposes of the collection, Processing, use and storage of their Personal Data.
The source(s) of the Personal Data, if it was not obtained from the Data Subject;
The categories of Personal Data stored for the Data Subject.
The recipients or categories of recipients to whom the Personal Data has been or may be transmitted, along with the location of those recipients.
The envisaged period of storage for the Personal Data or the rationale for determining the storage period.
3.9 The Data subject rights
The GDPR gives individuals eight data subject rights, which you should list and explain in your privacy notice:
Right to be informed: organisations must tell individuals what data is being collected, how it’s being used, how long it will be kept and whether it will be shared with any third parties.
Right of access: individuals have the right to request a copy of the information that an organisation holds on them.
Right of rectification: individuals have the right to correct data that is inaccurate or incomplete.
Right to be forgotten: in certain circumstances, individuals can ask for the data an organisation holds on them to be erased from their records.
Right of portability: individuals can request that organisation transfer any data that it holds on them to another company.
Right to restrict processing: individuals can request that an organisation limits the way it uses personal data.
Right to object: individuals have the right to challenge certain types of processing, such as direct marketing.
Right related to automated decision making including profiling: individuals are free to request a review of automated processing if they believe the rules aren’t being followed.
All requests received for access to or rectification of Personal Data must be directed to the AFP representative, who will log each request as it is received. A response to each request will be provided within 30 days of the receipt of the written request from the Data Subject. Appropriate verification must confirm that the requestor is the Data Subject or their authorised legal representative. Data Subjects shall have the right to require AFP to correct or supplement erroneous, misleading, outdated, or incomplete Personal Data.
3.10 Your California privacy rights:
Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes, you may ask us about the information we release to other organizations for their marketing purposes. To make such a request, please send an email to kashin@AFP.ai . You may make this type of request once every calendar year. We will email you a list of categories of personal data we revealed to other organizations for their marketing purposes in the last calendar year, along with their names and addresses.
3.11 Lodge a complaint:
In addition, individuals in the European Union and some other jurisdictions outside the UK and United States have certain legal rights to request that we:
In addition, individuals in the European Union and some other jurisdictions outside the United Kingdom have certain legal rights to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them (including, in some cases, in portable form), and to obtain its correction, update, amendment or deletion in appropriate circumstances. They may also object to our uses or disclosures of personal data or exercise legal rights to withdraw consent, though such actions typically will not have retroactive effect. To exercise any of the above rights (or any other rights under applicable law), please contact us via our help center.
The rights described herein are subject to limitations and exceptions under applicable law. In situations in which we process personal data on behalf of our research partners, we may refer the request to the relevant research partner and cooperate with their handling of the request, subject to any special contractual arrangement with that research partner.
In addition to the rights above, residents of the European Economic Area also have the right to lodge a complaint with your relevant supervisory authority. However, we encourage you to contact us first, and we will do our very best to resolve your concern.
3.12 Law Enforcement Requests & Disclosures
In certain circumstances, it is permitted that Personal Data be shared without the knowledge or Consent of a Data Subject. This is the case where the disclosure of the Personal Data is necessary for any of the following purposes:
The prevention or detection of crime.
The apprehension or prosecution of offenders.
The assessment or collection of a tax or duty.
By the order of a court or by any rule of law.
If a AFP Entity Processes Personal Data for one of these purposes, then it may apply an exception to the Processing rules outlined in this policy but only to the extent that not doing so would be likely to prejudice the case in question. If any AFP Entity receives a request from a court or any regulatory or law enforcement authority for information relating to a AFP Advertiser, you must immediately notify the hybrid.ai representative who will provide comprehensive guidance and assistance.
3.13 Data Protection Training
All AFP Employees that have access to Personal Data will have their responsibilities under this policy outlined to them as part of their staff induction training. In addition, each AFP Entity will provide regular Data Protection training and procedural guidance for their staff.
The training and procedural guidance set forth will consist of, at a minimum, the following elements:
The Data Protection Principles set forth in Section 4.2 above.
Each Employee’s duty to use and permit the use of Personal Data only by authorised persons and for authorised purposes.
The need for, and proper use of, the forms and procedures adopted to implement this policy.
The correct use of passwords, security tokens and other access mechanisms.
The importance of limiting access to Personal Data, such as by using password protected screen savers and logging out when systems are not being attended by an authorised person.
Securely storing manual files, print outs and electronic storage media.
The need to obtain appropriate authorisation and utilize appropriate safeguards for all transfers of Personal Data outside of the internal network and physical office premises.
Proper disposal of Personal Data by using secure shredding facilities.
Any special risks associated with particular departmental activities or duties.
3.14 Data Transfers
We may transfer the information we collect about you to countries other than the country where we originally collected it for the purposes of storage and processing of data and operating our services. Those countries may not have the same data protection laws as your country. However, when we transfer your information to other countries, we will protect that information as described in this Privacy Notice and take steps, where necessary, to ensure that international transfers comply with applicable laws. For example, if we transfer your information from the European Economic Area to a country outside it, such as the United States, we will seek to take additional steps such as entering into EU compliant data transfer agreements with the data importer where necessary.
3.14.1 International data transfers
a. Outside the United Kingdom consent to processing and transfer of information
If you access AFP outside of the United Kingdom, you fully understand and unambiguously consent to the transfer of your personal data to, and the collection and processing of such personal data in the United Kingdom. The recipients of the personal data disclosures described in this policy may be located in the United Kingdom or elsewhere in the world. Privacy laws in any country which may not provide protections equivalent to those of your country of residence, and your government may or may not deem such protections adequate.
b. Outside The EEA
Please note that some of our service providers may be located outside the European Economic Area (the “EEA”). In such cases we will transfer your data only to such countries as approved by the European Commission as providing adequate level of data protection, or enter into legal agreements ensuring an adequate level of data protection. We may transfer our databases containing your Personal Information in connection with the transfer or sale of all (or substantially all) of our business assets, or in the event of a merger, consolidation or similar transaction
If you are located in the European economic area, we may process your personal information for the above purposes when
You have clearly consented to the use of your personal information, for example, we may seek to obtain your consent for our uses of cookies or similar technologies, or to send you marketing communications.
We need your personal information to provide you with services or to respond to your inquiries,
We have a legal obligation to use your personal information
We have a legitimate interest in using your personal information to ensure and improve the safety, security, and performance of our service.
AFP does not share any of your personally identifiable or transactional information with any person or entity, other than as set out in this policy. No other third party receives your personally identifiable information or other transactional data. However, please note that these rights are not absolute, and may be subject to our own legitimate interests and regulatory requirements.
Where transfers need to be made to countries lacking an adequate level of legal protection (i.e. Third Countries), they must be made in compliance with an approved transfer mechanism AFP Entities may only transfer Personal Data where one of the transfer scenarios list below applies:
The Data Subject has given Consent to the proposed transfer.
The transfer is necessary for the performance of a contract with the Data Subject.
The transfer is necessary for the implementation of pre-contractual measures taken in response to the Data Subject’s request.
The transfer is necessary for the conclusion or performance of a contract concluded with a Third Party in the interest of the Data Subject.
The transfer is legally required on important public interest grounds.
The transfer is necessary for the establishment, exercise or defence of legal claims.
The transfer is necessary in order to protect the vital interests of the Data Subject.
3.14.2 Transfers between hybrid.ai Entities
Hybrid.ai and it’s entities are the Tech Service provides of “AFP” . And the "AFP” handles the transfer of Personal Data between all the subsidiaries of “KONGLOMERAT LTD’, where the location of the recipient Entity situated in Third Country. AFP strictly maintain the Corporate Rules of transfer mechanism.
In order for AFP to carry out its operations effectively across it’s various hybrid.ai Entities, there may be occasions when it is necessary to transfer Personal Data from one AFP Entity to another, or to allow access to the Personal Data from an overseas location. Should this occur, the AFP Entity sending the Personal Data remains responsible for ensuring protection for that Personal Data.
Where the location of the recipient Entity of KONGLOMERAT LTD’ situated in a Third Country, AFP handles the transfer of Personal Data between Entities by strictly maintain the Corporate Rules of transfer mechanism .When transferring Personal Data to another AFP Entity located in a Third Country, you must:
Only transfer the minimum amount of Personal Data necessary for the particular purpose of the transfer (for example, to fulfill a transaction or carry out a particular service).
Ensure adequate security measures are used to protect the Personal Data during the transfer (including password-protection and Encryption, where necessary).
3.14.3 Transfers to Third Parties
Each AFP Entity will only transfer Personal Data to, or allow access by, Third Parties when it is assured that the information will be Processed legitimately and protected appropriately by the recipient. Where Third Party Processing takes place, each hybrid.ai Entity will first identify if, under applicable law, the Third Party is considered a Data Controller or a Data Processor of the Personal Data being transferred.
Where the Third Party is deemed to be a Data Controller, the AFP Entity will enter into, in cooperation with the Office of Data Protection, an appropriate agreement with the Controller to clarify each party’s responsibilities in respect to the Personal Data transferred.
Where the Third Party is deemed to be a Data Processor, the AFP Entity will enter into, in cooperation with the Office of Data Protection, an adequate Processing agreement with the Data Processor. The agreement must require the Data Processor to protect the Personal Data from further disclosure and to only Process Personal Data in compliance with AFP instructions. In addition, the agreement will require the Data Processor to implement appropriate technical and organisational measures to protect the Personal Data as well as procedures for providing notification of Personal Data Breaches.
When a hybrid.ai Entity is outsourcing services to a Third Party (including Cloud Computing services), they will identify whether the Third Party will Process Personal Data on its behalf and whether the outsourcing will entail any Third Country transfers of Personal Data. In either case, it will make sure to include, in cooperation with the Office of Data Protection, adequate provisions in the outsourcing agreement for such Processing and Third Country transfers. Meta Privacy has a ‘Standard Provisions for Outsourcing Agreement’ document that should be used for guidance.
3.15 Complaints Handling
Data Subjects with a complaint about the Processing of their Personal Data, should put forward the matter in writing to the Office of Data Protection. An investigation of the complaint will be carried out to the extent that is appropriate based on the merits of the specific case. The hybrid.ai representative will inform the Data Subject of the progress and the outcome of the complaint within a reasonable period. If the issue cannot be resolved through consultation between the Data Subject and the hybrid.ai representative, then the Data Subject may, at their option, seek redress through mediation, binding arbitration, litigation, or via complaint to the Data Protection Authority within the applicable jurisdiction.
3.16 Breach Reporting
Any individual who suspects that a Personal Data Breach has occurred due to the theft or exposure of Personal Data must immediately notify AFP representative providing a description of what occurred. Notification of the incident can me made via e-mail , by calling , or by using the anonymous incident reporting form at . AFP representative will investigate all reported incidents to confirm whether or not a Personal Data Breach has occurred. If a Personal Data Breach is confirmed, the AFP representative will follow the relevant authorised procedure based on the criticality and quantity of the Personal Data involved. For severe Personal Data Breaches, the AFP management will initiate and chair an emergency response team to coordinate and manage the Personal Data Breach response.
4.1 Application of Data Protection Legislation
4.2 Application to Controller Services
5. ROLES AND RESTRICTIONS ON PROCESSING
5.1 Independent Controllers
(a) is an independent controller of Controller Personal Data under the Data Protection Legislation;
(b) will individually determine the purposes and means of its processing of Controller Personal Data; and
(c) will comply with the obligations applicable to it under the Data Protection Legislation with respect to the processing of Controller Personal Data.
5.2 Restrictions on Processing
Section 4.1 (Independent Controllers) will not affect any restrictions on either party’s rights to use or otherwise process Controller Personal Data under the Agreement.
6. BUSINESS TRANSFERS:
7. PRIVACY SHIELD ONWARD TRANSFER PROVISIONS
7.1 Application of Section 7
Sections 7.2 (Use of Data Provider Personal Data) and 7.3 (Protection of Data Provider Personal ata) will only apply to the extent that:
(a) a party (the “Data Recipient”) processes Controller Personal Data that is made available by the other party (the “Data Provider”) in connection with the Agreement (such Controller Personal Data, “Data Provider Personal Data”);
(b) the Data Provider or its Affiliate is certified under Privacy Shield; and
(c) the Data Provider notifies the Data Recipient of such Privacy Shield certification in writing.
7.2 Use of Data Provider Personal Data
(a) Pursuant to the onward transfer principle under Privacy Shield, the Data Recipient will only use Data Provider Personal Data in a manner consistent with the consent provided by the relevant Controller Data Subjects.
(b) To the extent the Data Provider fails to obtain consent from the relevant Controller Data Subjects as required under the Agreement, the Data Recipient will not be in breach of Section 6.2(a) if it uses Data Provider Personal Data consistent with the required consent.
7.3 Protection of Data Provider Personal Data
(a) The Data Recipient will provide a level of protection for Data Provider Personal Data that is at least equivalent to that required under Privacy Shield.
(b) If the Data Recipient determines that it cannot comply with Section 6.3(a), it will: (i) notify the Data Provider in writing; and (ii) either ceases processing the Data Provider Personal Data or take reasonable and appropriate steps to remedy such non-compliance.